Meijer Announces New Name for the 2016 Meijer LPGA Classic for Simply Give

GRAND RAPIDS, Mich. (Feb. 23, 2016) – Meijer officials announced today that it’s changing the name of its LPGA tournament to the Meijer LPGA Classic for Simply Give in an effort to focus on its cause of stocking local food pantries.

“Thanks to the ongoing community support, the Meijer LPGA Classic has been incredibly successful, providing world-class golf and fun events for families,” Meijer Co-Chairman Doug Meijer said. “But it has made a far greater impact by raising awareness and funding for hunger relief in the Midwest. We are dedicated to this cause.”

The 2016 Meijer LPGA Classic will be held June 13-19 at Blythefield Country Club, and will once again benefit the retailer’s Simply Give program that restocks the shelves of food pantries across the Midwest. The inaugural tournament in 2014 raised more than $600,000, and the 2015 Meijer LPGA Classic generated $750,000 for the Simply Give program.

The program has generated more than $21 million for food pantries across the Midwest since its inception in November 2008.

This year, the tournament will line up with the retailer’s spring Simply Give campaign, which is scheduled to run May 8 through June 19. To participate in the program, customers can purchase a $10 donation card at their local Meijer store, which will be converted into a Meijer food-only gift card and given to the food pantry selected by the store.

“The Meijer LPGA Classic is a great opportunity for the entire community to come together to make a difference,” Tournament Director Lesley Baker said. “We look forward to working with our fantastic sponsors to bring another exciting event to them this year.”

The Meijer LPGA Classic is a world-class tournament that hosts a full field of 144 of the best female golfers playing 72 holes of stroke play over four days of competition.

For more information, please visit MeijerLPGAClassic.com.