Meijer LPGA Classic presented by Kraft Reveals #GRgyle

Tickets On Sale Now

GRAND RAPIDS, Mich. (June 10, 2014) – The Grand Rapids community has been looking for answers for weeks surrounding the red argyle and the #GRgyle hashtag that have painted the downtown area, intriguing residents and passersby. Well, the answers have finally arrived.

 

Representatives from Meijer and the LPGA at a press conference today revealed that the Meijer LPGA Classic presented by Kraft was the culprit behind the mystery.

 

“The red argyle was a fun way for the tournament to reintroduce itself to Grand Rapids and create intrigue within the community,” Tournament Director Lesley Baker said. “We know Meijer works hard to engage the community, so this tease campaign was a great opportunity to invoke interest that we expect will continue throughout tournament week.” 

 

Meijer launched its #GRgyle campaign on May 9 that included posting photos on Twitter and Instagram of red argyle socks at iconic locations and establishments around the greater Grand Rapids area, including at the Gerald R. Ford Museum, Rosa Parks Circle, and even the Holland Tulip Time Festival. The retailer also peppered the downtown with red argyle posters, featuring #GRgyle and the date “08.07.14,” which represents the first day of championship play for the inaugural Meijer LPGA Classic presented by Kraft.

 

The campaign generated its share of social media chatter and curiosity. For example, @the_tim_hoffman tweeted “@GRgyle is the new exciting mystery in my life,” while @MI_turnaround tweeted “@GRgyle, what is GRgyle? P.S. Nice socks.” @GRgyle responded with “@MI_turnaround it’s a secret for now but we’re spilling the beans in June. Make sure to check back! #argylesecrets #GRgyle.”

 

The LPGA Tour event will host a full-field of 144 players playing 72 holes of stroke play over four days of competition at Blythefield Country Club. The tournament marks the tour’s first stop in Michigan since 2000 when the Oldsmobile Classic in East Lansing ended it’s 9-year-run, as well as the first annual golf event in Michigan’s Lower Peninsula since 2009 when the PGA Tour hosted the Buick Open in Grand Blanc. 

 

Tickets are now available online: General admission weekly tickets cost $35 apiece; general admission daily tickets cost $15 apiece; and a limited number of upgraded daily reserved tickets cost $50 apiece. The upgraded ticket provides admission on a specified day to a premium viewing area on the 17th green and access to discounted food and beverages. Kids, ages 17 and under, will receive free admission with a ticketed adult.

 

“As a retailer, we know our customers are looking for quality products at affordable prices, and the Meijer LPGA Classic is no exception to our way of thinking,” Meijer President J.K. Symancyk said. “Ticket prices have been set to encourage families to join us as we welcome the best women golfers in the world to Grand Rapids while increasing awareness to the rising problem of hunger.”

 

The driving mission of the Meijer LPGA Classic presented by Kraft is focused on feeding the hungry and improving the quality of life within the region with all proceeds benefiting the retailer’s Simply Give program. The Simply Give program has generated more than $9 million for food pantries in the communities it serves. 

 

Along with the golf tournament, the Meijer LPGA Classic will feature several events in the Grand Rapids area, beginning Aug. 4. Details are still being worked out, but please visit www.MeijerLPGAClassic.com for information on those events, volunteer opportunities and to purchase tickets.

Meijer LPGA Classic presented by Kraft Looking for Volunteers

Golf Tournament Volunteer Registration Now Open

GRAND RAPIDS, Mich. (April 28, 2014) – A large summer event for Grand Rapids is rapidly approaching, and your help could be invaluable. The LPGA tour returns to Michigan this August at Blythefield Country Club and is looking for volunteers.

The event, which takes place Aug. 4-10, will need approximately 600 volunteers to work every aspect of the tournament from assisting the media to being a walking scorer on the course.

“We have been overwhelmed with the positive support we have received from the community already. Now we need to rally that support for one of the most essential parts of the tournament: the volunteers,” said Lesley Baker, tournament director of the Meijer LPGA Classic presented by Kraft. “Volunteers are the heart and soul of the event, and you don’t have to know or love golf to volunteer. The experience for our volunteers is priceless.”

The volunteer fee is $55 and includes two official tournament golf shirts, tournament hat, a volunteer badge valid for weeklong tournament access and parking, four weekly grounds tickets for guests of the volunteer’s choice, an invitation to the annual volunteer appreciation party, and meals and beverages during assigned shifts.

If you are interested in a leadership position for the week, please contact Colleen Lienesch at colleen.lienesch@octagon.com for possible opportunities.

The Meijer LPGA Classic presented by Kraft will host a full-field of 144 players playing 72 holes of stroke play over four days of competition. With Grand Rapids, Mich.-based Meijer as title sponsor, the driving mission of the Meijer LPGA Classic is focused on feeding the hungry and improving the quality of life within the region. The tournament will coincide with the retailer’s Simply Give program, which has generated $8 million for food pantries in the communities it serves.

“This area has such passionate golf fans, and this tournament is a great way to get them engaged,” Meijer President J.K. Symancyk said. “We are pleased to partner with the LPGA to continue our fundamental philosophy of strengthening the communities where our customers and team members work and live.”

For more information on the tournament or to volunteer visit meijerlpgaclassic.com.

LPGA Tour Adds Meijer LPGA Classic to 2014 Schedule

Event marks first time in more than 10 years the LPGA stops in Michigan, benefits retailer’s Simply Give hunger relief program

DAYTONA BEACH, Fla. (Nov. 8, 2013) – The LPGA announced today that the best players in women’s golf will head to Grand Rapids, Mich. for the first time in more than a decade to take part in the inaugural Meijer LPGA Classic, which will be held August 7-10, 2014 at Blythefield Country Club.

The $1.5 million Meijer LPGA Classic will host a full-field of 144 players playing 72 holes of stroke play over four days of competition. The tournament will be the LPGA Tour’s first stop in Michigan since 2000 when the Oldsmobile Classic in East Lansing, Mich. ended its 9-year run. It will also mark the first annual golf event to take place in Michigan’s Lower Peninsula since 2009 when the PGA Tour last hosted the Buick Open in Grand Blanc.

“The Midwest has a great history when it comes to women’s golf and we are truly excited to partner with a company like Meijer to bring the LPGA Tour back to the state of Michigan,” LPGA Commissioner Michael Whan said. “The area has such passionate golf fans and with Meijer’s commitment to giving back to their community, this tournament could not be a better fit for the LPGA.”

With Grand Rapids, Mich.-based Meijer as title sponsor, the driving mission of the Meijer LPGA Classic is focused on feeding the hungry and improving the quality of life within the region. The tournament will coincide with the retailer’s Simply Give program, which has generated more than $6.5 million – equaling 39 million meals – for food pantries in the communities it serves.

“Hunger is a problem that impacts one out of six people in nearly every community,” Meijer President J.K. Symancyk said. “The Simply Give program gives everyone a chance to work toward ensuring no one has to go to bed hungry. We are pleased to partner with the LPGA to continue our fundamental philosophy of strengthening the communities where our customers and team members work and live.”

Although this is the first time the LPGA will play in Grand Rapids, the area has a strong history of showcasing premier golf events. The city played host to a Champions Tour event for 19 years, from 1986-2004, and the LPGA hopes to continue the long-standing relationship that professional golf has within the community.

“Octagon looks forward to teaming up with Meijer and the LPGA to create a sustainable event that spotlights the Grand Rapids Community. With Meijer’s deep community relations and charitable impact, the best women golfers in the world, and Blythefield Country Club as the perfect backdrop, this event could not be built on a better foundation” said Octagon Senior Vice President Andy Bush.

Located just north of Grand Rapids in Belmont, Blythefield Country Club has hosted a number of prestigious golf events including the 1953 Western Amateur, the 1961 Western Open and the 2005 Western Junior. The exquisite 18-hole, 6,859-yard golf course will provide a true championship test for the best women golfers in the world who come there to compete in August.

“The passionate membership of Blythefield Country Club is honored to be selected by generous community leader Meijer to partner on this important initiative SIMPLY GIVE. We look forward to partnering with the LPGA in offering the greater golf community the opportunity to experience the 144 best women golfers in the world” said Patti Butcher, 2010 LPGA National Golf Professional of the Year and Director of Golf and Club Operations of historic Blythefield Country Club.

Meijer LPGA Classic Supports Simply Give

Meijer is a family-owned retailer based in Grand Rapids, Mich. with a fundamental philosophy aimed at strengthening the communities it serves. Meijer operates 204 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky, and proudly donates more than 6 percent of its net profit each year to charities throughout the Midwest. With hunger as a corporate philanthropic focus, Meijer partners with hundreds of food banks and pantries through its Simply Give and food rescue programs. Meijer also supports education, disaster relief, and health and wellness initiatives.

Learn more about Simply Give here.

Simply Give

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Meijer is a family-owned retailer based in Grand Rapids, Mich. with a fundamental philosophy aimed at strengthening the communities it serves. Meijer operates 204 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky, and proudly donates more than 6 percent of its net profit each year to charities throughout the Midwest. With hunger as a corporate philanthropic focus, Meijer partners with hundreds of food banks and pantries through its Simply Give and food rescue programs. Meijer also supports education, disaster relief, and health and wellness initiatives.

Learn more about Simply Give here.

Blythefield Country Club

Blythefield Country Club
5801 Northland Dr.  Belmont, MI 49306

Yards: 6,859
Par: 72
Opened: June 1929
Management: The club is managed by Director of Golf and Club Operations Patti Butcher.

Club History: In 1920, financier Joseph Brewer bought most of the land known as Plainfield Village to create a country estate. Mr. Brewer built a country villa on the bluffs east of Northland Drive overlooking the river and built Blythefield Country Club across the road from his villa. He also owned and operated a dairy farm in the Rockford area called “Blythefield Dairy Farms.” The word “Blythefield” is derived from “Olde English” and means quiet fields.

The formal opening of Blythefield on June 14, 1929, was highlighted by the attendance of many golf celebrities. In the dedication foursome were Walter Hagen, Horton Smith, Morey Wells, and their first golf professional, Nick Webber. One of the caddies that day, Marvin Stahl, went on to become a Blythefield Country Club Golf Professional, club member, a member of the Board of Directors, and the Club’s President.

Blythefield hosted the 1953 Western Amateur, the 1961 Western Open, and the 2005 Western Junior. The three events were won by Dale Morey, Arnold Palmer, and Rickie Fowler.